Ads Management
Paid media run against your margins, not just your clicks
Taraashi plans, launches and optimises paid campaigns across Meta, Google and other channels, with tracking and reporting tied to orders, customer value and contribution margin.
What the service means in practice
Ads management plans, runs and optimises paid campaigns so that spend is judged against orders, customer value and contribution margin rather than clicks and reach.
Problems addressed
- Ad spend rises but profitable orders do not
- Reporting shows clicks and reach but not revenue or margin
- Creative is refreshed irregularly and tested without a plan
- Tracking is incomplete, so platforms optimise on poor data
Services and deliverables
- Account audit and channel strategy
- Campaign build and management across Meta and Google
- Creative testing plan and briefs
- Conversion tracking and attribution set-up
- Weekly reporting on revenue, CAC and contribution
Signals this work may be useful
- Spend grows without profit growing
- Reports cannot be reconciled with orders
- Creative fatigue shows up as rising costs
- Tracking gaps leave platforms optimising blind
Measures commonly examined
- Revenue, CAC and contribution margin by campaign
- New versus returning customer mix
- Creative-test win rate and fatigue
- Conversion tracking accuracy
- Blended return across channels
Taraashi’s approach
We fix measurement first, then structure campaigns around customer intent and unit economics, test creative on a regular cadence and report on what the business actually earns.
Suitable business types
D2C, fashion, gifting and e-commerce brands that already sell online and want paid media managed against revenue and margin rather than vanity metrics.
Expected outcomes
- Cleaner tracking and attribution
- Campaigns structured around economics
- A steady creative testing rhythm
- Reporting leadership can act on
Delivery dependencies
- Access to ad accounts and the store
- Reliable conversion tracking
- Creative assets and a regular refresh cadence
Important boundary
Taraashi does not guarantee return on ad spend or a fixed cost per order. Performance depends on product, price, creative, website and competition.
Relevant experience
Building a Connected D2C Growth Engine
Related services
Frequently asked questions
Which ad platforms does Taraashi manage?
Meta (Facebook and Instagram) and Google are the core channels. Others can be added when they fit the brand and the economics.
Do you guarantee a return on ad spend?
No. Results depend on product, price, creative, website and market. Taraashi commits to clean measurement, disciplined testing and transparent reporting.
Who owns the ad accounts?
You do. Campaigns run in your accounts, so you keep full access and history.
Reviewed by the Taraashi Consulting Team.