Experience-led case study · Consumer & Home

Combining Catalogue and Affiliate Optimisation

Connected product-content improvements with a structured partnership model to diversify discovery and acquisition.

Work delivered through Taraashi’s consulting capabilities; identifying business details are withheld.

The operating constraint

Product content and partner activity were managed separately, limiting the ability to create a consistent, attributable growth channel.

How the work was structured

Reviewed catalogue quality and partner-facing product information
Defined partner models, activation priorities and attribution requirements
Created an operating framework for recruitment, communication and performance review

Evidence considered

Catalogue readiness and partner-facing information
Partner-model economics and activation requirements
Attribution and governance gaps

Transferable lessons

Partners cannot compensate for incomplete product information
Recruitment needs activation and communication
Attribution rules should be defined before programme scale

Supported outcomes

Qualitative: Stronger catalogue readiness
Qualitative: Structured partner framework

No revenue, partner-count or campaign-performance figures are claimed because verified attribution is not available in the project.

Related capability

Affiliate Marketing Consulting

Reviewed by the Taraashi Consulting Team.