Experience-led case study · E-commerce Platform

Improving Product Discovery on a High-Traffic Commerce Platform

Improved search, navigation and catalogue journeys for a digital system serving substantial monthly customer traffic.

Experience-led case study based on prior professional work. The business name and sensitive details are withheld.

The operating constraint

Large volumes of customer traffic were not consistently matched with intuitive product discovery, relevant search and clear conversion paths.

How the work was structured

• Analysed customer behaviour across search and navigation
• Improved taxonomy, discovery journeys and prioritisation of experience changes
• Connected platform decisions with measurable customer and commercial questions

Evidence considered

• Search, navigation and catalogue behaviour
• High-volume journey patterns across approximately 1.1 million monthly sessions
• Customer questions reflected in discovery paths

Transferable lessons

• Traffic scale increases the cost of ambiguous taxonomy
• Search data can reveal customer language
• Discovery work should connect customer behaviour with catalogue operations

Supported outcomes

• ~1.1 million: Monthly sessions served
• Qualitative: Clearer discovery journeys

Traffic scale is approximate and experience-based. No unsupported conversion or revenue claim is made.

Related capability

E-commerce CRO

Reviewed by the Taraashi Consulting Team.